I like the article as it shows the focus of Uniqlo on sticking to what their strengths, and ulitmately themselves, are. They're a cheap clothing store which just so happens to sell everything everyone might ever need.
The downside to this of course, is that everyone will be wearing the same thing - less uniqueness in people's clothing. It's just like what happened with Forever 21's opening in Megamall a few weeks back. But then again, Uniqlo is selling basic stuff that should be in every wardrobe anyway. Plain colored t-shirts and shirts, jeans, etc. As a consumer, I definitely understand the appeal of walking into a large store with rows upon rows of brightly colored clothing which you think you'll just spruce up with mixing and matching later on (but actually few do).
I kind of got a dark vibe from the article though. People are being conditioned to buy more than they really need as the quality and price promise value. That leads to more mass production and ultimately more waste.
The downside to this of course, is that everyone will be wearing the same thing - less uniqueness in people's clothing. It's just like what happened with Forever 21's opening in Megamall a few weeks back. But then again, Uniqlo is selling basic stuff that should be in every wardrobe anyway. Plain colored t-shirts and shirts, jeans, etc. As a consumer, I definitely understand the appeal of walking into a large store with rows upon rows of brightly colored clothing which you think you'll just spruce up with mixing and matching later on (but actually few do).
I kind of got a dark vibe from the article though. People are being conditioned to buy more than they really need as the quality and price promise value. That leads to more mass production and ultimately more waste.
"Let's fight... like gentlemen." - Dudley, SF3
