AFAIK both companies have different consumer targets, EA aims at the casual players and the younger audience who are just into FPS and sports, hoping to attract more customers with the typical style of gaming (take Bethesda's example on Fallout 3)
On the other hand, Blizzard remains loyal to its fanbase. You know how dedicated Bliz is to their fans, and the fans know how important they are to Blizzard (they made a Korean version of the SC2 intro when Bliz gave 'em a peek on SC2's development).
On the other hand, Blizzard remains loyal to its fanbase. You know how dedicated Bliz is to their fans, and the fans know how important they are to Blizzard (they made a Korean version of the SC2 intro when Bliz gave 'em a peek on SC2's development).